I knew Ed before I started Amazon.com. I believe his experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors. A strong business plan will not only help you locate the early funds you need, but will also clarify your thinking and serve as a starting blueprint for future growth in what is always a changing world.

Bankable Business Plans is a no-nonsense approach to putting in writing what lenders and investors demand to see. Rogoff takes you to the next level by showing how style counts along with content. Rogoff's Bankable Business Plans tells entrepreneurs exactly how to pull together what they need before they see the people with the money. Follow Rogoff's advice in Bankable Business Plans, and you'll be glad you did.

Bankable Business Plans hits all the key buttons moving from comprehensive and thorough strategic, financial, and operational analysis to how to present your plan and yourself. Anyone writing a business plan should consult this book.

Bankable Business Plans is an indispensable guide to creating the kind of business plans that banks wants to support. It shows the user how to craft professional financial projections and address the needs of investors and lenders. Bankable Business Plans is a clear, well-written, informative book that teaches readers how to craft a winning strategy and be strong business managers and successful entrepreneurs.